55 000 EUR

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Ltd. is a licensed tour operator and travel agent.
It works on the Bulgarian tourist market since 2002.
It has a certificate of registration of tour operator deyyatelnosti!
and the certificate of registration of a travel agent! according to the requirements of the Law on Tourism and Insurance “Responsibility of tour operator”
 
The main object of activity – mezhdunapodny and domestic tourism, advertising, consulting services, training and other activities, developing and complementing services for main activity.
 
Place of incorporation
The company is registered in Sofia, Bulgaria
Legal address: Sofia
 
The legal status of the company
Ltd operates as a separate legal entity – Limited liability company with vladeltsemi:
Business Scope – travel Bulgarians and foreigners in Bulgaria and all over the world (outgoing and incoming tourism).
 
Customers, partners and suppliers Ltd – Bulgarian and foreign individuals and legal entities, associations, educational institutions, municipalities, NGOs, corporations from all over the country and abroad.
 
Product Structure:
Products & Services
Travel and leisure individual and corporate clients and groups in the country and abroad.
We offer tourist programs for sea, mountain, wellness, spa, resort, health, cultural and historical tourism, as well as an exotic tourism, mountain tourism, rural tourism, sports tourism, adventure tourism, business tourism.
Organization of meetings, conferences, events, training, thematic tours, team building (MICE tourism – Meeting, Incentive, Conferences, Events) home and abroad.
Is partnerom number of consultancy companies that manufacture projects funded by the EU.
It is partnerom or contracted by EU-funded projects and government procurement.
Organization of exhibitions, participation in exhibitions or visits to exhibitions at home and abroad.
Organization of business trips in the country and abroad.
 
Structure services
gostinnichnoe accommodation in the country and abroad
sale of airline tickets, rent-a-car and transportation services
guide service, tour guide
preparation of travel packages – accommodation, transport, catering, organization of visits of cultural and historical attractions, cultural and sporting events, entertainment venues
advertising activity
Ltd operates as an agent of other travel companies offering their tourism product.
 
Customers
Individuals – Individual customers or members of the group
Corporate clients
NGO Association
State-owned companies and the structure
Municipalities
Other tour operators or travel agents, as agents that offer tour packages Ltd.
 
Prices and pricing
The price is determined according to the prices offered tourism products, and the conclusion of the contract agree on the conditions of the tour operator and the relevant Commission
 
Marketing and Advertising
Web sites:
- W ******************* – outgoing tourism,
- Ww *************** – inbound tourism
- Www ************** – exotic programs
- Www. ************* – Outbound tourism, as the company is DMC (Destination Management Company) for Blgarii
In development is a new modern trilingual (bg, en, ru) website www. ************, Which combines information from all sites
Mainly used Internet advertising
 
SWOT Analysis:
Strengths
- Highly qualified staff with more specific experience for this activity
- Trademark – combining brand ******************
 
- Good knowledge of the tourist sites in Bulgaria – accommodation and food, places to visit – cultural and historical monuments, places of recreation, entertainment and recreation
- Good organization of work
- Extensive database of partners, suppliers and customers
- A good reputation on the Bulgarian tourist market, a lot of satisfied customers
- A good relationship as a partner or subcontractor performing various business projects
- Good partnorstva with obuchitelnie firms that izpolzuet tour operator
Weak sides
- Lack of advertising of travel packages and services
- Insufficient use of social networks for marketing and advertising
Capabilities
- Attracting more foreign tourists
- Development and promotion of new programs in Bulgaria and abroad
- Participation in international projects to develop tourism
- Participation in the public procurement of logistics and training
- Turning Blgarii into an attractive tourist destination with the quality of tourist services and good infrastructure
Threats
- Individual tourists themselves buy travel packages, air and bus tickets, car rental, tickets to attractions and entertainment through online reservation systems
 
Opportunities for tourism in Bulgaria:
Sea, mountains, mineral water, good hotels, a wide range of cultural and historical attractions, a wide range of opportunities for entertainment and to maintain or improve the health, well-developed infrastructure and good service.
 
Financial Information Ltd.
Turnover for the last 3 years the tourist business is as follows:
2012 – BGN -139 664.00 – 71 409.00 EUR
2013 – BGN -163 533.00 – 83 613.00 EUR
2014 – BGN -187 337.00 – 95 783.00 EUR
The total turnover for the past three years, all activities of the company is as follows:
2012 – BGN -403 923,00 – 206 522 EUR
2013 – BGN -542 548,00 – 277 000 EUR
2014 – BGN -229 630.00 – 117 407 EUR
 
I. Organizational and management structure
 
Travel agency small and has little staff. This is the reason that employees, in spite of their position, there are additional responsibilities. The management structure is centralized. All hired staff are subject to the owners. Thus, we achieve greater control of the activities and results.
For activities in the first year, the following people:
- Managing – 1 person
- Organizer Tourism – 1 person
Employees will receive a solid monthly salary. The manager, subordinate to the property developer, will manage the activities that support the main policy of the company. Manager keeps track of how staff perform their duties and sales goals. In addition, he will be engaged in marketing activities and networking with partners. Manager must be proficient in English, German and Russian languages.
Organizer Tourism – main features: contacts with hotels, with clients, with other tour operators and travel agents, booking and sale of airline tickets. Compilation of travel packages and offers for individual clients, groups, and agents, if necessary – a meet tourists arriving in Bulgaria. Fills information and new travel packages and offers on the Internet sites of the company. Help the manager during the marketing activities OOO, including Internet marketing. A mandatory requirement for all employees to be knowledge of German or English.
Table – Schedule posts

/Евро/
Должность Количество сотрудников Образование Среднемесячная заработная плата /Евро/ Социальное обеспечение
/Евро/
Всего за месяц
/Евро/

For the first year
/ Euro /
Position Number of employees Education Average monthly salary / Euro / Social Security
/ Euro /
 
Just a month
/ Euro /
 
For the first year
Managing 1 Higher education in the field of tourism 700 – 352 – 1052
Organizer Tourism 1 Higher education in the field of tourism 500 – 303 – 803
 Just a month 1855
 Total for the year 22,260
 
For the second year
Position Number of employees Education Average monthly salary Social Security Number for the month
For the second year
Managing 1 Higher education in the field of tourism 700 352 1052
Organizer Tourism 1 Higher education in the field of tourism 500 303 803
Organizer Tourism 1 Higher education in the field of tourism 500 303 803
 Just a month 2658
 Total for the year 31,896
 
II. Technical and technological equipment
 
The main building, which will be carried out activity is in the ideal center of Sofia. The equipment required for the company to be granted the landlord is as follows:
- Office furniture :, desks, chairs and accessories thereof – 3 pieces.
- Personal computers / laptops – 3 pieces.
- Office equipment – laser MFP / copier, scanner and printer
- Cabinets and showcases – 2 pcs.
The office is also equipped with a kitchenette suitable for making coffee and food storage.
III. Costs
The table below shows the costs provided for in the last month and during, respectively, of one calendar year. Expenses charged for the articles and presented as net cash flow in the month.
/ Euro /
Activities in the first year Cost per month Cost per year
A. The cost of renting 300 3600
B. Costs of consumables
Electricity 25,300
Water 20 240
Heating 50,300
Internet 5 60
Phone 50 600
Office supplies 30,360
B. The cost of office equipment / three laptops and copiers – Laser MFP / copier, scanner and printer / supplies and maintenance of office equipment 50,600
G. Expenditure on advertising in Bulgaria 300 3600
D. Expenditure on advertising abroad
E. Support for Internet pages 30,360
J. Expenses for wages and social security 22 260 1855
I. Accounting Services 200 2400
J. Expenses for taxes and fees
 K. Liability Insurance turoperatora 300 300
TOTAL 3215 34 980
 
 
 
For the second year Cost per month Cost per year
A. The cost of renting 300 3600
B. Costs of consumables
Electricity 25,300
Water 20 240
Heating 50,300
Internet 5 60
Phone 50 600
Office supplies 30,360
B. Costs ofisnoge Equipment / three laptops and copiers – Laser MFP / copier, scanner and printer / supplies and maintenance of office equipment 50,600
G. Expenditure on advertising in Bulgaria 300 3600
D. Expenditure on advertising abroad
E. Support for Internet pages 30,360
J. Expenses for wages and social security 31 896 2658
I. Accounting Services 200 2400
J. Expenses for taxes and fees
 K. Liability Insurance turoperatora 300 300
TOTAL 4018 44 616
 
IV. Sales plan (revenue) by volume and value indices
/ Euro /
Year Type of service Monthly Sales Avg. the price of services per person. The total amount of sales commission Profit before tax
The first year of Tours for the Bulgarians in Bulgaria 30 150 4 500 10 450%
Tours for German tourists in Bulgaria * 60 450 22 500 10% 2250
Tours for Bulgarians Abroad 20 500 5000 500 10%
Exotic countries for Bulgarians 5 1 500 7 500 10 750%
 Just a month 39 500 3950
 Total for the year 474 000 47 400
/ Euro /
Year Type of service Monthly Sales Avg. the price of services per person. The total amount of sales commission Profit before tax
Tours for the second year of the Bulgarians in Bulgaria 30 150 4 500 10 450%
Tours for German tourists in Bulgaria * 80 450 36 000 10% 3600
Tours for Bulgarians Abroad 35 500 17 500 10% 1750
Exotic countries for Bulgarians 15 1 500 22 500 10% 2250
 Just a month 80 500 8 050
 Total for the year 966 000 96 600
 
This revenue is in this range if the following conditions hold:
- The presence of advertising;
- Specified number of German tourists will book tours. The owner of the company should conclude by appropriate arrangements.
In this business plan, the cost of travel packages is on the bottom of the price range.
Said commission average for the market. Normal ranges from 7 to 15 percent.
VII. The plan of income and expenses
/ Euro /
Index First Year Second Year
I. Revenue from operations 474 000 – 966 000
II. The main costs 426 600 – 869 400
II. The commission 47,400 – 96,600
II. Overhead (fixed) costs 34 980 – 44 616
Taxable profit 12 420 – 51 984
Taxes:
Income tax 10% 1242 5 198.40
Net profit 11 178 46 785.60
 
VIII. Pricing and target market
The main duties of the management company will be its presentation and promotion among specific target groups:
ü paying customers seeking exotic excursions and trips abroad, or the more expensive tours in Bulgaria. To help promote very well and has popularized websites OOO, which accentuate the exotic and expensive destination.
ü foreign tourists, especially German, for which Bulgaria is a popular and desirable year-round tourist destination.
 
IX.Reklama
Organization of advertising policy of the company is related to the targeting of advertising messages opportunities to work on a specific group of people, with their respective needs and predpochtitaniyami and using the desired method of organization. The aim is to create a six-month advertising policy, through the development of a focused work plan that would ensure a favorable attitude to the customer company and its services. In this sense, the advertising image is focused on the company and on the services offered, and not only on one of the two. The most effective is internet advertising to promote through social networks and a variety of other ways, as the massive use of Internet technology has become an important part of the tourism business. Evolutionary processes in the direction of the information society and the Internet in the occurrence of human activities require the use of new forms of marketing in the tourism business, which create an electronic tourist market. The traditional media – television, radio and print media are not always able to provide sufficient speed and flexibility in the presentation of tourism products.
OOO Web sites are multi-functional tool for solving diverse advertising and marketing tasks. They will not only inform consumers of tourism products and services, but will communicate with them, will allow to carry out market research, stimulate and organize the sales and advertising. To the information could easily be perceived, it is systematized in the thematic areas. To achieve higher recognition provides placement of banners on the pages of various representatives of the tourism industry – hotels, transport companies, tourist organizations, etc. Advertising sites will be available in brochures and on the websites of partner agencies.